Alaa Ahmed Hassan

Professional Services Assistant Manager
Giza, EG.

About

Highly accomplished IT Audit and Digital Transformation professional with over 15 years of diverse experience spanning marketing and information technology. Specializing in IT Governance, Information Security, and system controls, I have led comprehensive audits across telecom, retail, and FMCG sectors. My expertise lies in assessing ITGCs, testing system interfaces, identifying control deficiencies, and implementing strategic improvements to enhance security and governance, driving robust operational integrity and compliance.

Work

Grafene Consulting
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IT Control Assurance - Assistant Manager

Giza, Giza Governorate, Egypt

Summary

Led the planning and supervision of IT audit projects, ensuring effective client collaboration and comprehensive documentation to support audit conclusions and enhance internal controls.

Highlights

Supervised and led the planning and scheduling of assigned IT audit projects, ensuring timely progression and effective client collaboration to meet engagement objectives.

Conducted in-depth reviews of IT general and application controls, supporting integrated audits and system implementation reviews to identify critical deficiencies.

Identified and evaluated risks within business and IT processes, developing and implementing robust internal controls to mitigate exposures.

Prepared comprehensive audit finding memos and working papers, ensuring thorough documentation and support for all completed audit conclusions.

Collaborated effectively with clients to ensure project alignment and successful execution, facilitating seamless audit processes and stakeholder satisfaction.

Grafene Consulting
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IT Control Assurance - Senior Consultant

Giza, Giza Governorate, Egypt

Summary

Executed multiple IT external audits for diverse sectors, specializing in IT Governance and security controls to identify deficiencies and recommend strategic improvements.

Highlights

Performed comprehensive IT External Audits for clients across Telecom, Retail, and FMCG sectors, covering IT Governance, Information Security, and Software Development Life Cycle controls.

Assessed Information Technology General Controls (ITGCs), including security, access, change management, backup, and recovery, to strengthen overall control environments.

Verified data integrity by thoroughly testing interfaces between systems, ensuring accurate and efficient data transfer without loss or corruption.

Reviewed Information Provided by Entities (IPEs) for accuracy and completeness, ensuring timely and reliable data for client decision-making.

Evaluated the effectiveness of automated controls embedded within applications, ensuring intended functionality and compliance across various systems.

Identified and documented IT control deficiencies, proposing corrective action plans that improved overall IT security posture and regulatory adherence.

SaafirTech Agency
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Marketing Manager

Giza, Giza Governorate, Egypt

Summary

Led the development and execution of integrated digital marketing strategies, overseeing cross-functional teams and aligning initiatives with business objectives to drive performance.

Highlights

Spearheaded integrated digital marketing strategies across SEO, SEM, email, and social media channels, significantly enhancing online presence and engagement.

Managed and optimized marketing budgets and campaigns, consistently analyzing performance metrics to ensure alignment with overall business objectives.

Directed cross-functional teams, fostering collaboration and maximizing campaign effectiveness to achieve marketing goals.

Analyzed performance data to identify key trends and actionable insights, optimizing strategies for improved ROI and brand visibility.

BrandNew Ads Agency
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Senior Digital Marketing Manager

Giza, Giza Governorate, Egypt

Summary

Directed end-to-end digital marketing campaigns, overseeing creative teams and managing budgets to drive engagement and achieve growth strategies.

Highlights

Directed comprehensive digital marketing campaigns from conception to execution, driving significant increases in engagement and brand reach.

Oversaw social media strategy, trend analysis, and growth initiatives, leveraging insights to enhance online presence and audience interaction.

Managed campaign budgets and evaluated performance metrics, ensuring optimal resource allocation and measurable results.

Led and mentored creative teams, developing engagement-driven initiatives including successful contests and giveaways.

Cloud4Rain Company
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Marketing Manager

Giza, Giza Governorate, Egypt

Summary

Developed and executed comprehensive brand strategies across digital and traditional channels, aligning marketing efforts with sales goals and supporting executive leadership.

Highlights

Developed and executed a robust brand strategy that elevated public image and service offerings across both digital and traditional channels.

Aligned marketing initiatives directly with sales and agency goals, contributing to cohesive business development.

Managed diverse promotional activities and meticulously tracked market performance to inform strategic adjustments.

Provided executive leadership with high-impact strategic presentations, supporting informed decision-making and business growth.

Industrial Training Council (ITC)
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Marketing Manager

Giza, Giza Governorate, Egypt

Summary

Led the development and execution of innovative marketing strategies to strengthen public image, manage social media, and coordinate multimedia coverage for executive leadership.

Highlights

Spearheaded innovative marketing strategies to significantly strengthen the public image and brand reputation of the council.

Managed the social media presence and content creation, increasing audience engagement and brand visibility.

Coordinated extensive multimedia coverage for key events, maximizing exposure and public awareness.

Delivered high-impact presentations to executive leadership, effectively communicating marketing performance and strategic recommendations.

Ministry of Industry and Foreign Trade
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Branding Specialist

Giza, Giza Governorate, Egypt

Summary

Spearheaded strategic marketing and public relations initiatives to elevate the ministry's public image and investor relations, organizing high-level meetings and preparing presentations for the Minister.

Highlights

Spearheaded strategic marketing and public relations initiatives, significantly elevating the ministry's public image and strengthening investor relations.

Organized high-level meetings and press events, fostering collaboration with international stakeholders and enhancing diplomatic relations.

Prepared customized, high-impact presentations for the Minister, directly influencing economic affairs decisions.

Reported directly to the economic affairs adviser, providing critical insights and strategic recommendations on branding and public relations.

Identity Advertising Co./Egypt
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2D Graphic Designer

Giza, Giza Governorate, Egypt

Summary

Designed and refined visual concepts by developing layouts and aesthetic elements, continuously advancing technical skills through workshops and industry research.

Highlights

Designed and refined compelling visual concepts and layouts, enhancing aesthetic elements for various advertising campaigns.

Continuously advanced technical skills in graphic design through workshops, industry research, and professional engagement.

Contributed to the visual identity of client projects, ensuring brand consistency and creative excellence.

Utilized expertise in design principles to deliver high-quality visual assets for diverse advertising needs.

Education

Modern Academy in Maadi
Maadi, Cairo Governorate, Egypt

Bachelor's Degree

Information Technology

Higher Technology Institute
Egypt

Diploma

Computer Science

Port Said Language School
Zamalek, Cairo Governorate, Egypt

High School Diploma

General Education

Languages

Arabic
English

Certificates

Digital Marketing Certified

Issued By

HubSpot Academy

Social Media Marketing

Issued By

HubSpot Academy

Fundamentals of Digital Marketing

Issued By

Google Digital Garage

Social Media Marketing

Issued By

eMarketing Institute

Visual Communication with Adobe Photoshop CS5

Issued By

Adobe (Implied)

Skills

IT Audit & Compliance

IT Audit, IT Advisory, Digital Transformation, IT Governance, Information Security, System Controls, ITGCs, Application Controls, Integrated Audits, Regulatory Requirements, Risk Assessment, Internal Controls, Control Deficiencies, Corrective Action Plans, Audit Documentation, External Audits, SDLC, Database Security, OS Security, System Implementation Reviews.

Digital Marketing

SEO, SEM, Email Marketing, Social Media Marketing, Digital Marketing Strategy, Campaign Management, Performance Metrics, Brand Development, Content Creation, Multimedia Coverage, Trend Analysis.

Leadership & Management

Project Planning, Project Supervision, Client Management, Cross-functional Team Leadership, Budget Management, Strategic Planning, Stakeholder Management, Public Relations, Executive Presentations.

Software & Tools

Adobe Photoshop CS5, Microsoft Office Suite.